The objective was to create a branded system that implemented motion graphics into a digital streaming service. Epicurious produces content that is catered towards a wide range of audiences. Fun videos of amateur vs. gourmet chefs, informational videos about all types of cheese, etc. However they are lacking the visual identity that displays the bright and playful side of cooking and learning.

To create a visual identity that reflects Epicurious’ ability to teach, entertain, and spark interest in a wide range of audiences. The approach was to balance visuals that are in line with their editorial magazine with a voice that is youthful and approachable.