Sun Moon Rising
branding + packaging + web
Team: Christina Nguyen, Giang Pham, Elisabeth Klein
Research: All team members
Trademark: All team members
Merchandising: All team members
Copywriting: All team members
Web: Elisabeth Klein
Social: Giang Pham
Motion Graphics: Christina Nguyen
Originally a Kickstarter project, Sun Moon Rising rose in popularity in the astrology community. This first-of-its-kind astrology-based card game is made for zodiac lovers, skeptics, and everyone in between. This game will have you boasting about your best traits and owning up to your worst ones.
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The existing Sun Moon Rising was branded in a simple and minimal direction that lacked a cohesive identity. The packaging fails to mirror the content and language of the game, and its targeted audience. In addition, the social media and web design was not exciting, and failed to display any form of marketing to the audience. Lastly, the original game instructions were disorganized and unclear without visuals.
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For a game that is based on personality, we felt that the brand should reflect more on the uniqueness of each zodiac sign. Using beautiful photography paired with elegant typefaces, we kept the simplicity in an elevated way. In addition, we implemented a visual way for the user to learn how to play the game on the website.
